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Successful Global Email Series 22: Limit paragraph length


Successful Global Email Series 22:
Limit paragraph length


Limits? Yes, the limit is generally 4 sentences per paragraph. More than this limit and your large ‘box’ of non-paragraphed sentences might scare your readers away. Conversely, with too many single-sentence paragraphs (i.e. pressing RETURN after each sentence) you will tire the readers as they will have to skip from sentence to sentence.